
Corporate Information
Vision & Mission
Proud Group a leading tourist attractions and lifestyle developer of quality property. Aiming and emphasizing developing business in leisure, entertainment and hospitality to meet every lifestyle perfectly that under the concept of "Transcend the Expected", to providing unimaginable experiences. In addition, the Proud Group promotes sustainable tourism in Thailand, the environment and the community to grow with Proud Group.
Proud Group has affiliated businesses which are InterContinental Hua Hin Resort, Holiday Inn Resort Vana Nava Hua Hin, True Arena Hua Hin Sports Club, Vana Nava Water Jungle Hua Hin, Blúport Huahin Resort Mall. Including the expansion to Phuket: the Andaman Project and InterContinental Phuket Resort.
Our mission is to ‘transcend the expected’
With a strong determination to challenge the extent of people’s imagination and the boundary of ‘living’, all of Proud Group’s projects aim to establish new standards of how people live and exceed the industry’s benchmarks.
Our projects must not only deliver what is required in terms of quality, but beyond. Limit-pushing concepts, flawless delivery, harmony with nature and the betterment of society are what we strive for. Believing also that we will only be as strong as the community that we are in one of Proud Group mandates is to benefit the local community through economic development directly and indirectly through job opportunities, skill transfers, environmental responsibilities and collaborative opportunities for all.
Corporate Social Responsibility
Proud Group concepts are to benefit to the local communities and response for environmental issues in order to collaborate opportunities with other organizations. A strong philosophy is to embed in all the things that we did, Proud Group is to generate a bright future which moved forward together with our stakeholders and partners to create iconic projects that push the boundary of living and enhancing brand reputation.
Achievement Story

Andamanda Phuket
Sitting on over 9 hectares, Andamanda celebrates the jewel of Phuket and brings tales of adventures from the Andaman Coastline.

Vana Nava Water Jungle Hua Hin
Vana Nava Water Jungle Hua Hin, Asia’s First Water Jungle is located in Thailand’s most beloved resort town of Hua Hin.